University of Southern California, Ph.D. Communication
University of Southern California, M.S. Communication
Sogang University, B.S. Korean Language & Literature/Communication
Experience
Professor professor, Sungkyunkwan University, Department of Interaction Science,(2019-)
Associate Professor, Gachon University (2016-2019)
Assistant / Associate Professor, University of Wisconsin-Milwaukee (2008-2016)
Journal Articles
(2023)
Diffusion of COVID-19 misinformation: Mechanisms for threat- and efficacy-related misinformation diffusion.
COMPUTERS IN HUMAN BEHAVIOR.
140,
107967
(2023)
The differential impacts of positive and negative emotions on travel-related YouTube video engagement.
서비스 연구.
13,
3
(2023)
Communicating the Limitations of AI: The Effect of Message Framing and Ownership on Trust in Artificial Intelligence.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
39,
4
(2023)
Effect of brand prominence on fashion advertising images on Instagram: a computational analysis.
INTERNATIONAL JOURNAL OF ADVERTISING.
42,
2
(2023)
I Believe AI Can Learn from the Error. Or Can It Not?": The Effects of Implicit Theories on Trust Repair of the Intelligent Agent.
INTERNATIONAL JOURNAL OF SOCIAL ROBOTICS.
15,
1
(2023)
What message features influence the intention to share misinformation about COVID-19 on social media? The role of efficacy and novelty.
COMPUTERS IN HUMAN BEHAVIOR.
138,
107439
(2022)
Experiencing Stress During COVID-19: A Computational Analysis of Stressors and Emotional Responses to Stress.
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING.
25,
9
(2022)
Social Sharing of Emotion During the COVID-19 Pandemic.
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING.
25,
6
(2022)
If You Quit Smoking, This Could Happen to You: Investigating Framing and Modeling Effects in an Anti-Smoking Serious Game.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
38,
8
(2022)
Magic Brush: An AI-based Service for Dementia Prevention focused on Intrinsic Motivation.
Proceedings of the ACM on Human-Computer Interaction.
6,
CSCW2
(2021)
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence.
INTERNATIONAL JOURNAL OF ADVERTISING.
40,
7
(2021)
How should intelligent agents apologize to restore trust? Interaction effects between anthropomorphism and apology attribution on trust repair.
TELEMATICS AND INFORMATICS.
61,
(2021)
Is Anxiety-Inducing VR Experienced Differently Depending on Personality? The Mediating Role of Presence.
IEEE ACCESS.
9,
(2021)
Effectiveness of VR crane training with head-mounted display: Double mediation of presence and perceived usefulness.
AUTOMATION IN CONSTRUCTION.
122,
(2021)
Using virtual reality for tourism marketing: A mediating role of self-presence.
Social Science Journal.
1,
1
(2021)
E-commerce adoption within SME's in Ghana, a tool for growth?.
International Journal of Electronic Business.
16,
1
(2020)
Using Serious Games for Antismoking Health Campaigns: Experimental Study.
JMIR SERIOUS GAMES.
8,
4
(2020)
인공지능과 헬스 커뮤니케이션.
언론정보연구.
57,
3
(2020)
Effort justification for fun activities?: The effect of location-based mobile coupons using games.
JOURNAL OF RETAILING AND CONSUMER SERVICES.
54,
(2020)
Probing with Pokemon: Feeling of presence and sense of community belonging.
SOCIAL SCIENCE JOURNAL.
57,
1
Publications
(2020)
Technology and health: Promoting attitude and behavior change.
Elsevier.
Lead author
Honors / Awards
Top Faculty Paper Award, National Communication Association, Baltimore, MD. 2019
Top Faculty Paper Award, National Communication Association, Salt Lake City, UT, 2018
Top Researcher Award, Gachon University, South Korea, 2017
Top Paper Award, Health Communication Division, Central State Communication Association, Kansas City, MO, 2013
Top Paper Award, Health Communication Interest Group, Western Communication Association Conference, Reno, NV, 2013
Wisconsin Research Fellow, University of Wisconsin – Madison Library, 2010-2011
Top 2 Faculty Paper Award, Communication and Technology Division, International Communication Association, Singapore, 2010
Top Student Paper Award, Moeller Student Top Paper Competition Award, Mass Communication & Society Division, Association for Education in Journalism and Mass Communication, Washington, D.C., 2007
Conference Paper
(2023)
AlphaDAPR: An AI-based Explainable Expert Support System for Art Therapy.
International Conference on Intelligent User Interfaces.
UNITED STATES
(2022)
Magic Brush: An AI-based Service for Dementia Prevention focused on Intrinsic Motivation..
Proceedings of the ACM on Human-Computer Interaction, CSCW.
UNITED STATES
(2021)
Agreeableness of a Virtual Agent: Effects of Reciprocity and Need for Help.
IMCOM.
KOREA, REPUBLIC OF
(2020)
Intelligent Agent’s Emotional Support in a Cognitive Learning Game: Main Effects of Feedback Performance and Nonverbal Features on Voice.
한국 헬스커뮤니케이션 학회.
KOREA, REPUBLIC OF
(2020)
How should intelligent agents apologize to restore trust?: The interaction effect between anthropomorphism and apology attribution on trust repair.
한국 방송학회.
KOREA, REPUBLIC OF
(2020)
Bringing people into the story: How virtual reality journalism affects a feeling of presence..
National Communication Association.
UNITED STATES
(2020)
The Effect of Message Framing and Timing on the Acceptance of Artificial Intelligence's Suggestion.
ACM Conference on Human Factors in Computing Systems.
UNITED STATES
(2020)
“I Can Feel Your Empathic Voice": Effects of Nonverbal Vocal Cues in Voice User Interface.
ACM Conference on Human Factors in Computing Systems.
UNITED STATES
(2019)
The more you know, the more you like it: The role of narratives and social presence in Pokémon GO gameplay.
International Communication Association.
UNITED STATES
